Discover Super Premium Fruit Juice
In recent times Fruit Juice has been given a bad wrap, with many nutritionists stating that it is low in fibre when compared to eating whole pieces of fruit. But now there's a new Juice category - Super Premium Fruit Juice - and it is growing at a very fast pace.
What is 'super premium' fruit juice
Super premium fruit juice aims to get juice in its most healthy, natural form from the grower to to the consumer. Super premium juice is made up of the whole fruit skin and all, and is more like a juice smoothie. Whole fruit means plenty of fibre and far more vitamins and minerals in your diet. Whole fruit such as mangos, plums, peaches and berries are crushed rather than juiced so all of the fleshy goodness goes into the bottle.
Juice that is heat-treated in the same way as Milk
What makes it super premium is that it is pasteurised (heated) in a way that is similar to milk, that is very quickly and at a high temperature. This form of pasteurisation keeps it as close to its natural state as possible and sustains far more of the fruits' goodness for consumption. The proof that it is truly a super premium juice is that it has a shelf life also similar to milk. Immediately after pasteurisation the juice is cold filtered to 4
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